When a promotion company such as UFC, which promotes a rapidly growing world-wide sport, has conquered the number one spot in its home country of U.S. then the next step is to take over the competition worldwide. In order to compete and provide great shows and have sold out sports arenas UFC has to have its global marketing department working at full speed. Just two days ago on Sept 29th UFC held its 7th Event in England called UFC on FUEL 5. The event took place in Nottingham England which featured 8 of the British fighters including Dan the Outlaw Hardy and Brat One Punch Pickett. It is very important to have a good international fighter roster in order to interest fans overseas to pay over 300 dollars per ticket to watch the fights. Every even that UFC holds overseas the promotion makes sure to have one of the home town fighters on the card, and if he is not top 10 guy, then they'll match him up with an easy opponent to raise the morale and money of course.
Dan Hardy (the dude on the left) didn't disappoint his fans and made sure he won the fight and made his opponent look bloody, which is what every fan went to see. However the main card featured and American vs. Dutch fighters who are well known all over the world and prove that Global Marketing Standardization exists in the sport of MMA.
What UFC also created was a reality show back in 2006 called the Ultimate Fighter. They recruited 32 young fighter from all over the country and had them live together and compete for 13 weeks straight. The fighters are divided into two teams with two coaches (current top level fighters) and only one winner comes out the house as the Ultimate Fighter. The coaches also step inside the octagon to fight on the last night of the show. This show did very good and is on its 16th season as we speak. However, now for the first time UFC created the Ultimate Fighter Brasil. Same type of show with two of the top Brazilian fighters as coaches and a team of 32 insane in the membrane Brazilian amateur fighters. The results were amazing, which helped Brasil to become the number one emerging MMA market.
When a promotion company such as UFC, which promotes a rapidly growing world-wide sport, has conquered the number one spot in its home country of U.S. then the next step is to take over the competition worldwide. In order to compete and provide great shows and have sold out sports arenas UFC has to have its global marketing department working at full speed. Just two days ago on Sept 29th UFC held its 7th Event in England called UFC on FUEL 5. The event took place in Nottingham England which featured 8 of the British fighters including Dan the Outlaw Hardy and Brat One Punch Pickett. It is very important to have a good international fighter roster in order to interest fans overseas to pay over 300 dollars per ticket to watch the fights. Every even that UFC holds overseas the promotion makes sure to have one of the home town fighters on the card, and if he is not top 10 guy, then they'll match him up with an easy opponent to raise the morale and money of course. 
Dan Hardy (the dude on the left) didn't disappoint his fans and made sure he won the fight and made his opponent look bloody, which is what every fan went to see. However the main card featured and American vs. Dutch fighters who are well known all over the world and prove that Global Marketing Standardization exists in the sport of MMA. 
What UFC also created was a reality show back in 2006 called the Ultimate Fighter. They recruited 32 young fighter from all over the country and had them live together and compete for 13 weeks straight. The fighters are divided into two teams with two coaches (current top level fighters) and only one winner comes out the house as the Ultimate Fighter. The coaches also step inside the octagon to fight on the last night of the show. This show did very good and is on its 16th season as we speak. However, now for the first time UFC created the Ultimate Fighter Brasil. Same type of show with two of the top Brazilian fighters as coaches and a team of 32 insane in the membrane Brazilian amateur fighters. The results were amazing, which helped Brasil to become the number one emerging MMA market. 
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