Ch. 17 - Advertising and Public Relations

Advertising is probably one of the most important keys to UFC's success. Without their intense advertising Mixed martial Arts would of stayed an underground sport that it has been for decades until UFC arrived. Their posters are all over Las Vegas and Atlantic City, and now when sport fans are watching football on FOX they see UFC commercials which started this year after UFC signed a major deal with FOX. Most of UFC's advertising are Pioneering one since each fight is a new product and that new product is the life line of the company. Sure they still make revenue from replaying old classic fights, but they constantly, on average twive a month have to promote a new fight/product.

As far as public relations, well Dominic Cruz was a pace car driver at NASCAR last year and Jon Bones Jones is the Pace Car driver this year. Nothing to do with UFC, but both champion show their faces in front of million viewer curiuos about what's happening. Brian Stan, a middle weight contender is a silver star U.S. army officer veteran, who promotes UFC as a sport and United States armed services. Also a lot of americans who a patriotic would love to see brian stan knock people out, and he delivers it pretty good.