Ch. 18 - Sales Promotion and Personal Selling

Many fight fans feel it's just a UFC money grab, relying on Sonnen's gift of gab to sell seats and boost FX ratings, while others feel it's an intriguing match up between the sport's most dynamic talent against an experienced and capable veteran.

However, if fighters do not get paid and UFC does not get the publicity it needs in order to keep the events coming with the quality of fighters they have currently then they have to do everything and anything in order to get the job done, even if it means that the title challanger would not be as deserving as many have been sayin. That is the nature of the business. Even though ufc is a fighting promotion, it is still a business, and money and profits are number one goal.