Retailing is a major source of income to millions of businesses, however for UFC retailing isn't a priority, the company uses the retailing side of the business to market their main product. For example UFC's clothing line helps the public be notified of the sport and the company. When someone walks by wearing a UFC t-shirt the bystanders that watched a fight or two before will be reminded to check the upcoming events. I know I caught myself doing that before. Besides the clothing line, UFC also has a deal made with EA sports who created the UFC Undisputed series of games of the company. Even if the game sales do not bring large profits, the kids and young adults who play the game will be the ones who end up paying for the pay-per-views and tuning in to FOX to watch the free fights and commercials.
Instead of just offering fighting events to their fans, UFC offers clothing, video games, classic fight collections, sports equipment and much more. Most of the UFC products can be bought online, making their business an online-retailing one. When I went to Walmart earlier this week I saw a clothing line MMA-Elite, checked out the shirt and saw that each shirt had a sticker "Official Sponsor of UFC" on them. Even though MMA Elite company isn't made by UFC but each individual who buy it will see the sticker and will keep UFC in mind when picking which fighting event to watch. Its a great example of public relations. It helps UFC to be mentioned again, and helps MMA Elite to look more official.
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