Ch. 7 - Business Marketing

Marketing your product to consumers is like a night and day compared to marketing your products for other businesses. In both cases UFC had great success and some issues with theft and corruption. Consumers fraudulantly record the PayPerView shows on their camera and live-stream it on internet for money or free. Some of the bars and public places pay for a regular 59.99 pay-per-view event that consumers would pay and attract a full bar/restaurant of customers. The price for businesses to stream live UFC events is around one thousand dollars, since their revenue will go up due to streaming the event.

However most of the businesses that deal with UFC, do so the right way. Since 2005 nearly ten percent of UFC's per-per-view revenue has been earned from other business such as TGI Fridays, Hooters and other sports bars.

Ch. 8 - Segmenting and Targeting Markets

In the 4 years UFC has been spot-on with identifying the right target markets for their venues and promotions. For example, going back to Brazil for the first time in 10 years was the most profitable decision the President of UFC did. Since returning to Rio, UFC has been back to Brazil 5 times in the past two years, selling out each of their events.

Ch. 11 - Developing and Managing Products

Developing and managing new products is one of the hardest tasks that any company has to achieve in order to continue their success. Quite often after introducing a new product, various companies have been closed and bankrupt. Business have to continue to improve, evolve and create new products, however, the original product is what brought the business to where it is currently at, so the new product has to be better in every way.

UFC was facing bankruptcy due to lack of innovation, government making the sport illegal and not many people knew the sport even existed. The problem was, most of the public had no access to watching the fights without paying for them. So they dicided to go create a reality TV show

called The Ultimate Fighter. None of the TV channels wanted to invest a dollar into it due to the high risk so UFC invested ten million dollars, created and recorded its own show. Spike TV aired the first few episodes and after the 2.5 million viewers saw the finale of the season UFC got a 3 year contract with SPIKE TV. The show saved the promotion and partially the sport in United States. The new product was developed, screened, and tested correctly, therefore it was a great success.

Ch. 16 -Integrated Marketing Communications

It appears as though Dan Henderson vs. Lyoto Machida is headed to UFC 157.
According to sources close to the event, both Machida and Henderson have verbally agreed to meet on the Feb. 23 card at the Honda Center in Anaheim, Calif. No contracts have been signed just yet, though. Tatame.com first reported the news earlier this week.
The fight isn't expected to serve as the main event. UFC president Dana White told MMAFighting.com on Tuesday that he was "working on" that card's headlining act.


Mike Tyson: People always say this guy has changed or whatever, but nobody has ever changed. People just choose to go a different direction with their life. I chose a direction in my life, a direction that is profitable for other people, more so than me. That’s why I don’t do things for myself anymore. If I do things for myself, I’m self-destructive. But to see I can do things that pay it forward and help other people, I see that as something admirable to do, instead of just being greedy and getting rich for myself. I can do so much more now for other people than I’ve always done.
ZM: These days, with UFC being so popular, boxing isn’t necessarily getting the best fighters. If you were an 18-year-old kid now, would you still be a boxer?
Mike Tyson: That’d all depend on my trainer. When I came up, my trainer was a boxing guy. If my guy was in UFC, I’d probably go that way.
Zach McCann: You’re into MMA, right?
Mike Tyson: Oh yeah, I love UFC, big time. How could you not be? They play UFC so much, you see it year round, and you just have to want to be a fan. If you’re not a fan, you’re not cool.
I think some young kids may think that in boxing you’re so restricted with just your punching power and your hand speed. In natural fighting, anything goes; you’re not restricted at all. Anything on your body is a weapon. I don’t disagree with that. Wouldn’t you like to have more than just your hands to fight with? You know how I feel; I got into a fight and bit Evander’s ear off. I didn’t plan to do it, that’s just how the mind thinks in that situation.

Ch. 10 - Product Concepts

What do Tito Ortiz, Freddie Roach and Martin Kampmann have in common?

 

They all believe a contest between Ultimate Fighting Championship (UFC) middleweight and welterweight champions, Anderson Silva and Georges St. Pierre, is not the 'super fight' to make because of the fact "The Spider" is simply too big for the French-Canadian.

 

They all could very well be spot on with their assessments, given that Silva walks around at 215 to 220 pounds, while "Rush" probably doesn't even break the 200-pound mark on any given day.

 

Furthermore, Ortiz believes a showdown between heavyweight title holder Junior dos Santos and light heavyweight kingpin, Jon Jones, is a much more even fight. Kampmann, meanwhile, shares the same sentiments as just about any other mixed martial arts (MMA) fan, saying a fight between "Bones" and "The Spider" is the "super fight" to make.

Ch. 18 - Sales Promotion and Personal Selling

Many fight fans feel it's just a UFC money grab, relying on Sonnen's gift of gab to sell seats and boost FX ratings, while others feel it's an intriguing match up between the sport's most dynamic talent against an experienced and capable veteran.

However, if fighters do not get paid and UFC does not get the publicity it needs in order to keep the events coming with the quality of fighters they have currently then they have to do everything and anything in order to get the job done, even if it means that the title challanger would not be as deserving as many have been sayin. That is the nature of the business. Even though ufc is a fighting promotion, it is still a business, and money and profits are number one goal.

Ch. 17 - Advertising and Public Relations

Advertising is probably one of the most important keys to UFC's success. Without their intense advertising Mixed martial Arts would of stayed an underground sport that it has been for decades until UFC arrived. Their posters are all over Las Vegas and Atlantic City, and now when sport fans are watching football on FOX they see UFC commercials which started this year after UFC signed a major deal with FOX. Most of UFC's advertising are Pioneering one since each fight is a new product and that new product is the life line of the company. Sure they still make revenue from replaying old classic fights, but they constantly, on average twive a month have to promote a new fight/product.

As far as public relations, well Dominic Cruz was a pace car driver at NASCAR last year and Jon Bones Jones is the Pace Car driver this year. Nothing to do with UFC, but both champion show their faces in front of million viewer curiuos about what's happening. Brian Stan, a middle weight contender is a silver star U.S. army officer veteran, who promotes UFC as a sport and United States armed services. Also a lot of americans who a patriotic would love to see brian stan knock people out, and he delivers it pretty good.