Monday, December 10, 2012

Ch. 8 - Segmenting and Targeting Markets

In the 4 years UFC has been spot-on with identifying the right target markets for their venues and promotions. For example, going back to Brazil for the first time in 10 years was the most profitable decision the President of UFC did. Since returning to Rio, UFC has been back to Brazil 5 times in the past two years, selling out each of their events.

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