Monday, December 10, 2012

Ch. 7 - Business Marketing

Marketing your product to consumers is like a night and day compared to marketing your products for other businesses. In both cases UFC had great success and some issues with theft and corruption. Consumers fraudulantly record the PayPerView shows on their camera and live-stream it on internet for money or free. Some of the bars and public places pay for a regular 59.99 pay-per-view event that consumers would pay and attract a full bar/restaurant of customers. The price for businesses to stream live UFC events is around one thousand dollars, since their revenue will go up due to streaming the event.


However most of the businesses that deal with UFC, do so the right way. Since 2005 nearly ten percent of UFC's per-per-view revenue has been earned from other business such as TGI Fridays, Hooters and other sports bars.

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