Developing and managing new products is one of the hardest tasks that any company has to achieve in order to continue their success. Quite often after introducing a new product, various companies have been closed and bankrupt. Business have to continue to improve, evolve and create new products, however, the original product is what brought the business to where it is currently at, so the new product has to be better in every way.
UFC was facing bankruptcy due to lack of innovation, government making the sport illegal and not many people knew the sport even existed. The problem was, most of the public had no access to watching the fights without paying for them. So they dicided to go create a reality TV show
called The Ultimate Fighter. None of the TV channels wanted to invest a dollar into it due to the high risk so UFC invested ten million dollars, created and recorded its own show. Spike TV aired the first few episodes and after the 2.5 million viewers saw the finale of the season UFC got a 3 year contract with SPIKE TV. The show saved the promotion and partially the sport in United States. The new product was developed, screened, and tested correctly, therefore it was a great success.
Marketing your product to consumers is like a night and day compared to marketing your products for other businesses. In both cases UFC had great success and some issues with theft and corruption. Consumers fraudulantly record the PayPerView shows on their camera and live-stream it on internet for money or free. Some of the bars and public places pay for a regular 59.99 pay-per-view event that consumers would pay and attract a full bar/restaurant of customers. The price for businesses to stream live UFC events is around one thousand dollars, since their revenue will go up due to streaming the event. 
However most of the businesses that deal with UFC, do so the right way. Since 2005 nearly ten percent of UFC's per-per-view revenue has been earned from other business such as TGI Fridays, Hooters and other sports bars. 
