Monday, September 3, 2012

Chapter 1, mission statement.

Only 19 years ago UFC had its first fight card, which was filled with exciting mma fights. Mma(mixed martial arts) is a very young sport which has only been around for a quarter century. The sport consists of all combat sports (boxing, karate, judo) combined and used to defeat the opponents, with very few rules. Just like many other fighting promotions, UFC was purchased by Zuffa LLC in 1997 due to the lack of funds. Since the take over UFC has become the largest MMA promotion in the world, featuring over 30 events per year in over 10 countries worldwide. They are a market oriented company and set up their fights and events the way their fans prefer. The also have a frequently changing clothing line for their fans to wear that also gets updated to fit the needs of the consumers. UFC's mission statement is "To help and promote the sport of MMA evolve into a major world sport".

1 comment:

  1. Can I ask where you got UFC's mission statement? I tried to find it but they don't mention it on their website.

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