Ch. 16 -Integrated Marketing Communications

It appears as though Dan Henderson vs. Lyoto Machida is headed to UFC 157.
According to sources close to the event, both Machida and Henderson have verbally agreed to meet on the Feb. 23 card at the Honda Center in Anaheim, Calif. No contracts have been signed just yet, though. Tatame.com first reported the news earlier this week.
The fight isn't expected to serve as the main event. UFC president Dana White told MMAFighting.com on Tuesday that he was "working on" that card's headlining act.


Mike Tyson: People always say this guy has changed or whatever, but nobody has ever changed. People just choose to go a different direction with their life. I chose a direction in my life, a direction that is profitable for other people, more so than me. That’s why I don’t do things for myself anymore. If I do things for myself, I’m self-destructive. But to see I can do things that pay it forward and help other people, I see that as something admirable to do, instead of just being greedy and getting rich for myself. I can do so much more now for other people than I’ve always done.
ZM: These days, with UFC being so popular, boxing isn’t necessarily getting the best fighters. If you were an 18-year-old kid now, would you still be a boxer?
Mike Tyson: That’d all depend on my trainer. When I came up, my trainer was a boxing guy. If my guy was in UFC, I’d probably go that way.
Zach McCann: You’re into MMA, right?
Mike Tyson: Oh yeah, I love UFC, big time. How could you not be? They play UFC so much, you see it year round, and you just have to want to be a fan. If you’re not a fan, you’re not cool.
I think some young kids may think that in boxing you’re so restricted with just your punching power and your hand speed. In natural fighting, anything goes; you’re not restricted at all. Anything on your body is a weapon. I don’t disagree with that. Wouldn’t you like to have more than just your hands to fight with? You know how I feel; I got into a fight and bit Evander’s ear off. I didn’t plan to do it, that’s just how the mind thinks in that situation.

Ch. 10 - Product Concepts

What do Tito Ortiz, Freddie Roach and Martin Kampmann have in common?

 

They all believe a contest between Ultimate Fighting Championship (UFC) middleweight and welterweight champions, Anderson Silva and Georges St. Pierre, is not the 'super fight' to make because of the fact "The Spider" is simply too big for the French-Canadian.

 

They all could very well be spot on with their assessments, given that Silva walks around at 215 to 220 pounds, while "Rush" probably doesn't even break the 200-pound mark on any given day.

 

Furthermore, Ortiz believes a showdown between heavyweight title holder Junior dos Santos and light heavyweight kingpin, Jon Jones, is a much more even fight. Kampmann, meanwhile, shares the same sentiments as just about any other mixed martial arts (MMA) fan, saying a fight between "Bones" and "The Spider" is the "super fight" to make.